Green is the New Black
2018 Black Friday / Cyber Monday Campaign for Saje Natural Wellness. The objective of this campaign was to feature our core product in the black colour-way to drive sales over the holiday season. This campaign was one of the most successful digital campaigns in Saje history.
Results
2018 Black Friday was the main contributor to the highest preforming month in Saje Natural Wellness history.
The email campaign doubled the performance from the previous year’s campaign.
Using core product allowed for a consistant visual direction and unique messaging for new and returning customers.
Art Direction
Shinead D’Souza
Graphic Design
Caitrin Wootton
Copy Writing
Jessica Flanagan
Photography
Kornelia Kulbacki
Video
Gordon Wong
Production
Melanie Komori
Lighting
Primary Imaging